Increase your Online Sales with Powerful, Optimised Web Copywriting

Right now, there are people using the Internet to search for the goods and services you provide. Depending on your industry, there may be dozens, hundreds or even thousands of potential customers, all ready to buy. To tap into this market, your web site needs:

Optimisation for Google - implementing recognised SEO techniques is the only way to achieve a higher, organic ranking
Compelling content that promotes the benefits of your products and services.

After all, what is the point of a Page 1 ranking in Google if your content doesn't appeal to visitors? Achieving a good Google ranking is only half of the battle. Once you have attracted visitors, you need to convince them that your business has just what they need. Your content has to grab visitors' attention, provide them with the information they need, and create a strong mental image of how much better their life will be after buying your products and services. It is simple really - great, optimised content boosts your ranking, attracts visitors, and turns potential customers into paying clients.

So how do you make sure your content is optimised and sales-focused? You hire an experienced copywriter who knows how to promote your business and target the key phrases that your potential customers are searching for online. You hire Craig Wright at StrayGoat Copywriting.

SEO Copywriter for Web Sites, Sales Letters, and Brochures

Hello, I'm Craig Wright, a trained SEO copywriter, technical author, and the owner of StrayGoat Copywriting. With my help, your web site will have a better chance of scoring higher organic rankings in Google (i.e. no pay-per-click advertising involved), and will communicate with your target market more effectively. Whether you are looking to win new customers, generate repeat custom, or just connect with your clients, I will make sure the copy on your web site:

Grabs the attention of potential customers
Focuses on the benefits that your products and services offer
Provides your customers with the information they need, using language they understand
Answers your customers' questions
Has a clear structure and flow so your customers are guided through each stage of your 'message'
Develops trust in your business
Persuades your customers to buy!
Is optimised for Google, using techniques recommended by some of the leading names in web marketing.

With my help, your web site will contain engaging, carefully structured content that is written in a natural style that is easy to read and also complies with SEO best practices.

No Keyword Stuffing! Your Copy will Be Natural and Engaging

Google has started to penalise web sites that use "keyword stuffing" - where the content is packed with keywords and key phrases often at the expense of readability. And about time too! As Google becomes more sophisticated, interesting, well-written content that uses key words and phrases naturally will prevail, as these pages provide a better end-user experience. As I am a technical author as well as a copywriter, I am very aware of the importance of the end-user experience, and so I have always written for humans first, Google second. So you can be sure the copy I write for you will be optimised and easy to read.

Compelling, Optimised Web Copy is Just a Click Away

If you want to make sure your business message has the desired effect on your customers, get in touch. I'm available to work as a copywriter, web copywriter, SEO copywriter, and technical author, usually at short notice.

Contact me now by sending an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Just provide a brief overview of your project requirements and I will reply with a competitive quote.

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StrayGoat Copywriting Ltd is a registered business (Registration Number: 08029184). The copywriter Business is registered at 161 Coventry Road, Hinckley, Leicestershire, LE10 0JS.

SuccessWorks SEO Copywriting Certification Training

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Testimonials

Contractor Mortgages

"Craig has a real gift for crafting sizzling, emotional-response copy that's loved by both prospective customers and the search bots. His SEO-friendly style of writing has done wonders for our organic position in the Google SERPs, as well as converting many (many) sales." Martin Stevens, Contractor Mortgages
Enterprise Automation

"As we prepared for a re-launch of our new IT business services, we needed a more customer-orientated refresh to some of our sales materials. From the sales order to delivery, Craig has been really effective and managed to grasp the essence of our needs quickly; he turned around and significantly improved the wordings of our materials. Last but not least, Craig is a pleasure to work with. We would recommend Craig to anyone in need of a brilliant copywriter. " Enterprise Automation
Sean 'The Confusionist' Alexander

I approached Craig to assist with writing copy for my newly refurbished website and wasn't quite sure what to expect. I am delighted to say that not only was he very punctual (both with his responses and of course his writing ;-), he went above and beyond with what I initially had requested. He provided me with more than enough copy and often even provided alternate choices. Craig was a delight to deal with and I already have him earmarked for my next project. I can't recommend him highly enough.
Yours Clothing Ltd

"Yours Clothing are an important client, so when we needed to add SEO copy to their website, we knew we needed to be careful. Having worked with Craig before, we knew we could trust him to produce quality copy within the project deadline. Yours Clothing were very pleased with the copy he produced, as were we." Mark West, Eventure Internet Ltd.
Solid Limited Accountancy

"After asking for quotes from few copywriters, Craig responded promptly with a clear and self-explanatory quote. Pricing was competitive, but the most important factor was that his response was friendly and approachable. The copy that Craig produced was just what we wanted. Once the right tone was established, the whole process ran smoothly. Craig was also able to optimise the text for search engines." Arber Pacarada, Solid Limited Accountancy, London.